I’ve always enjoyed writing on my blog. It’s a great vessel for me to tell my stories and share the photographs of what I’ve experienced. However, after many years of guiding and outdoor instructing, I also wanted to tell people about all the little tricks that made my life easier and the blog didn’t feel quite like the right platform.
After humming and hawing for months, I put together a couple winter camping tips, wrote up a recipe for my favourite snack and talked up my newest album. Just like that, the Great Olivier Newsletter was born! The first newsletter was sent to 14 people (my roommates, immediate family and a couple of friends) and I quietly wondered if this project would ever make it to another month. Nine months later, I’m up to a whooping 69 subscribers!!!!!
It’s not much and I won’t be quitting my day job anytime soon, but it does feel special to have that many dedicated newsletter readers. No one’s unsubscribed yet, and on average over 90% of people who receive the newsletter will open and read it.
In my last newsletter, I wondered if it would be possible to get up to a hundred subscribers. It’s a big number and a true classic if you ask me. What other three digit numbers feel so big and so high. Back in kindergarten, we’d all take turns going in front of the class to count out loud. Those who made it to one hundred (to us, the biggest number ever) were crowned champion and got a sticker. It was glorious.